Cold Calling Scripts for Motivated Sellers: Proven Scripts That Get Results

🧠 Mental Framework for Success

• You're Providing a Service: You help people solve property problems
• Rejection is Data: Each "no" gets you closer to a "yes"
• Consistency Beats Perfection: Daily activity trumps perfect scripts
• Listen More Than You Talk: Sellers will tell you exactly what they need
• Be Genuinely Helpful: Focus on solving problems, not making sales

📞 Word-for-Word Script

"Hi [Owner Name], this is [Your Name] with [Company]. I hope I'm not catching you at a bad time. I'm calling about your property at [Address]. We're investors who buy houses in the [Area] area, and I wanted to see if you'd ever consider selling that property?"

Why This Works:

• Immediately identifies the property they own
• Shows you're a professional, not a telemarketer
• Uses a soft approach with "ever consider"
• Asks a question that requires a response

📞 Alternative Opening

"Hi [Owner Name], this is [Your Name]. I'm a local real estate investor, and I help people who need to sell their houses quickly. I noticed you own a property at [Address], and I wanted to reach out to see if you're dealing with any challenges with that property that I might be able to help with?"

When to Use:

• Properties that appear distressed or vacant
• Absentee owners who may have management issues
• Properties with deferred maintenance visible
• Owners who may be overwhelmed with property management

📞 Urgency-Based Script

"Hi [Owner Name], this is [Your Name] with [Company]. I hope you have a quick minute. We're actively looking to purchase a property in your neighborhood within the next 30 days, and your property at [Address] caught our attention. Would you be open to hearing what we could offer?"

Best For:

• Hot markets where speed matters
• Properties that fit your ideal criteria perfectly
• When you have cash buyers waiting for specific areas
• Creating urgency without being pushy

🔍 Deeper Qualification

If they show interest, dig deeper:

• "What's motivating you to consider selling?"
• "Have you spoken with any real estate agents?"
• "What concerns do you have about selling?"
• "Would a quick, cash sale interest you even if the price was below market?"
• "When would be a good time for me to take a look at the property?"

💬 Response Script

"I completely understand, and I'm not trying to pressure you. Can I ask - is that because you're not planning to sell anytime soon, or because you've already got a plan in place for the property?"

Follow-up based on their answer:

• If not planning to sell: "That makes sense. Would you mind if I followed up with you in 6 months, just in case your situation changes?"
• If they have a plan: "That's great that you've got a plan. Is there anything about your current plan that concerns you or that you're not completely happy with?"

💬 Response Script

"Of course, let me clarify. My name is [Your Name] and I'm a local real estate investor. I noticed you own a property at [Address], and I wanted to see if you'd ever have any interest in selling it. We buy houses for cash and can close quickly if that would be helpful to you."

Why This Works:

• Immediately clarifies who you are and why you're calling
• Reinforces that you know they own the specific property
• Mentions key benefits (cash, quick closing)
• Keeps the door open for conversation

💬 Response Script

"That's wonderful to hear! It sounds like you've got a great situation. I certainly don't want to disrupt something that's working well for you. Can I ask - is it a rental property for you, or do you live there?"

Follow-up strategies:

• If rental: "How's the rental market treating you? Any challenges with management or maintenance?"
• If primary residence: "That's great. Would you mind if I stayed in touch? Sometimes people's situations change, and we like to be helpful when they do."

💬 Response Script

"Great question. We get property owner information from public records - it's all publicly available information. We're local investors who focus on [Your Area], and we reach out to property owners to see if anyone might be interested in selling. Is this something you'd ever consider?"

Key Points to Remember:

• Be honest and transparent about your data sources
• Reassure them it's public information, not invasive
• Quickly redirect back to the property discussion
• Don't get defensive - it's a reasonable question

🎯 Appointment Closing Script

"It sounds like we might be able to help you with your situation. The next step would be for me to take a look at the property so I can give you an accurate offer. Would tomorrow afternoon work for you, or would morning be better?"

Alternative close if they hesitate:

"I understand this is a big decision. How about this - let me come take a look at the property with no obligation. That way you'll know exactly what we can offer, and you can decide if it makes sense for your situation. What day works best for you this week?"

🎯 Soft Close for Future Follow-Up

"It sounds like you're open to the idea but not in any rush, which I completely understand. Would it be helpful if I came by to take a look at the property and gave you an idea of what we could offer? That way you'd have that information for when you're ready to make a decision."

If they prefer to wait:

"That makes perfect sense. Would you mind if I followed up with you in [specific timeframe] to see how things are going? And feel free to call me anytime if your situation changes before then."

🎯 Value-Based Closing

"I understand price is important to you, and I want to make sure I give you the most accurate number possible. To do that, I really need to see the property condition and understand exactly what work might be needed. When would be a good time for me to stop by and put together a real offer for you?"

Address pricing objections:

"I know our cash offers are typically below market value, but they come with benefits like no repairs needed, no realtor commissions, fast closing, and guaranteed sale. Once you see the total package, you can decide if it makes sense for your situation."

📞 First Follow-Up Script

"Hi [Owner Name], this is [Your Name] from [Company]. I spoke with you last week about your property at [Address]. I wanted to follow up and see if you'd had any time to think about our conversation. Do you have any questions I can answer for you?"

Based on their response:

• Still thinking: "What questions can I answer that would help you make a decision?"
• Not ready: "When would be a better time to reconnect?"
• Ready to move: "Great! When can I come take a look at the property?"

📞 Monthly Check-In Script

"Hi [Owner Name], this is [Your Name] from [Company]. I hope you're doing well. I wanted to touch base about your property at [Address] and see if anything has changed with your situation. Are you still considering your options for the property?"

Add value with market updates:

"I wanted to let you know that we've been pretty active in your area recently. If you're still thinking about selling, I'd love to come take a look and give you an updated idea of what we could offer."

📞 Long-Term Follow-Up Script

"Hi [Owner Name], this is [Your Name] from [Company]. I hope you're having a great [season]. I know we spoke a while back about your property at [Address], and I wanted to check in to see how things are going with the property. Any new developments or changes in your situation?"

Seasonal relevance:

• Spring: "Spring is typically a busy time in real estate..."
• Summer: "Summer is a great time to sell..."
• Fall: "As we head into fall, many people are making year-end decisions..."
• Winter: "Even though it's winter, we're still actively buying..."

🤝 Referral Script

"Even if your property isn't a fit for us right now, I'm wondering if you know anyone in your family or circle of friends who might be dealing with a property situation where they need to sell quickly? We're always happy to help, and I'd be glad to offer them the same professional service."

Why This Works:

• Shows you're professional and helpful, not pushy
• Keeps the relationship open for future opportunities
• Can lead to qualified referral leads
• Positions you as a problem-solver in their network

📊 Key Metrics to Track

• Calls Made: Daily and weekly call volume
• Contact Rate: Percentage of calls that reach a live person
• Interest Rate: Percentage showing initial interest
• Appointment Rate: Percentage that schedule property visits
• Conversion Rate: Percentage that result in deals
• Follow-Up Response: Success rate of follow-up calls